How much should you pay for logo design?‍

A logo is not just a symbol of business identity - it tells the story of your company, builds trust, and establishes a connection with your audience. But how much should you pay for a logo design?As you would expect there isn’t a definitive answer to it. You can get a logo designed for every price point. In this post, we’ll lay out what you can get- or not get- within your budget, and help you choose an approach that best suits your logo needs.Broadly speaking, you can get your logo designed within three budget tiers -

1. Basic (<$100),

2. Best Value ($150-$800) and

3. High End ( $800+).

And while the end result is always a “logo” (and/or branding guidelines) and may appear similar to an untrained eye, the difference is in the process and the work that goes in.

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Basic logos(<$100)

Online freelance marketplaces have a lot of freelancers who might be able to create a logo for a fixed price ‘gig’ under 100$. These gigs are usually for generating a logo as opposed to designing it. You can expect to receive a generic logo generated using stock icons and fonts, in a short time, and may be allowed 1-2 revisions. If you are really tight on budget and time, and not opposed to a generic design, this option may be best suited for you. But do not expect a logo that makes you stand out from competition, or tells a brand story to connect with your users.

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Best value ($150-$800)

For this price range, you can get a custom logo designed by a freelance designer, who would take the time to understand your brand, the story of the company and business needs, create multiple iterations based on your input and provide you with a comprehensive logo solution with logo variations, and complete brand style guide. This option should get you a well-designed logo that represents your business professionally and connects with your audience. The toughest part however, is to find the right freelance designer. There are a lot of freelance designers out there with a wide range of experience, multiple price points and varied quality of work. You ideally want an experienced designer, with professional experience, client testimonials and a rich portfolio. If they come pre-vetted, it’s even better.

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High End (>$800)

If you are a well resourced company looking for a complete branding package, you are best placed to hire a design agency where you can work with a team of designers on a complete brand strategy, including logo design. Whether you go for a generic logo generator, freelance designer or an agency, make sure to agree on exactly what you are getting for your money. Here are a couple of things you should have a clear agreement on:Multiple high resolution formats, including vector formats for printing, and web-optimized formats for social media, online and digital needs.Full legal copyright and ownershipNumber of variationsNumber of revisions, if applicable

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